There is another big move in the field of domestic robots! A few days ago, STEP announced that it plans to acquire 100% of the equity held by Hangzhou Zhishan Motion Control Co. Ltd. with a total of 405 million CNY of its funds. STEP said it’s conducive to the expansion of the company's motion control product line and further improves the layout of the robot and motion control system industry chain.

Dominate the world by segment

Hangzhou Zhishan Motion Control Co. Ltd. is an enterprise specializing in the R & D, manufacturing, and sales of servo drives and other motion control system products. Its core products are integrated servo integrated machine, all-digital intelligent servo, stepper, and other motion control units. Its "Zhishan" servo drivers have high market visibility and market share, and have formed a large industrial scale advantage in textile machine, CNC machine and other applications, represented by computer flat knitting machine, knitting sock machine, computer embroidery machine and circular machine. STEP attaches great importance to the market performance of ZSMC in the subdivided fields and said that it will cooperate and share resources with ZSMC, and complement each other’s advantages on product segments and market segments.

Besides, it is worth mentioning that the evaluation value of 100% equity of ZSMC is 406 million CNY, which is 363 million CNY more than the audited net asset, and the appreciation rate is 851.27%. Therefore, this is a potential company.

The picture is taken from the WeChat Official Account "Robot Online"

The domestic industrial robots are becoming more and more perfect

Like many other large scale companies, STEP is also a company that likes to "Merge & Acquire ". Some people say that the acquisition strategy of STEP 's entire industry chain layout is similar to the merger and acquisition strategy of U.S. General Electric. Both companies strive to do the extensional expansion, and the acquisition strategy successfully drove the strategic expansion and development of the company's business. According to the company's strategic objectives, the acquisitions of STEP since its listing can be divided into three stages:

The first stage: capacity expansion on elevator integrated business.

The second stage: layout of general inverter and servo system channels, opening up sales channels of its industrial control products, and completing the layout of the entire industrial chain of industrial control products.

The third stage: transforming into industrial robot field, completing the whole industrial chain layout of "core components-ontology-engineering application".

Now, the new "Robot Kingdom" has taken shape. The annual report shows that robots and motion control products achieved operating revenue of 1.746 billion CNY in 2016, accounting for 64.04% of total operating revenue. And looking at the acquisition of the five steps of STEP Robot, it is also a step by step win:

l  In March 2014, STEP purchased 100% shares of ADTECH with 600 million CNY;

l  In August 2014, STEP signed a strategic cooperation agreement with BampR;

l  In September 2015, STEP's fundraised 1 billion CNY to fully integrate Shanghai HuiTong Technology Co., Ltd. and Shanghai Xiao Ao Xiang Rong Co., Ltd.;

l  In December 2016, STEP raised 11.3 million CNY to participate in Mingxin Intelligent;

l  In June 2017, STEP acquired Hangzhou Zhishan Motion Control Co. Ltd. with 405 million;

After two phases of accumulation, the company's robot business is maturing, and currently has six degrees of freedom industrial robot series products, SCARA series products, robot-specific controllers, and other products. In the new era, "Key Core Components-Ontology-Engineering Application-Remote Information", which was first created in the industry, has achieved remarkable results in completing the development pattern of the industry chain. Under the leadership of a strong joint acquisition strategy, STEP is expected to achieve a qualitative leap in domestic robot companies.

(Remarks: Part of the information in this article is based on the WeChat Official Account "Robot Online" and "Shenwan Hongyuan Research")

-This article is reproduced from "China Automation Network"